Whether you run an ecommerce website, deliver software-as-a-service to customers, or own a traditional brick-and-mortar business with online marketing elements, you might be considering hiring a digital marketing agency to relieve your in-house marketing team of some of the burden of online marketing.
What’s that? You don’t even have an in-house marketing team?
That could be the first sign you need some help crafting your digital marketing strategy and creating deliverables. Owners of small to mid-size companies, especially, may struggle with adding digital marketing strategy to their plates. But larger firms may also need help with both strategy and executables. Calling on an outside firm with marketing expertise can help you see unique perspectives, gain insights on the strategies that work best, and ensure your marketing plan stays on course – and on time.
Let’s explore six signs your company could benefit from the time and talents of a digital marketing agency.
- You Know You’re Missing Marketing Opportunities
- Your Conversion Numbers Are Weak
- Your Marketing Strategy Is Like Throwing Spaghetti at the Wall
- You Can’t See the Forest for the Trees
- Your In-House Marketing Team Is Missing Deadlines or Facing Burnout
- You’re Ready to Scale but Don’t Have the Personnel
You Know You’re Missing Marketing Opportunities
Often, business owners know there are vast marketing opportunities online, but they don’t have the time or expertise to tap into those markets. For instance, maybe you know your audience is on TikTok, and that the social network is growing to be one of the most profitable for business owners. In 2020, the platform generated $1.9 billion in revenue, up 457% from 2019. Yet, you don’t know the first place to start. Should you go live? How do you attract followers? What kind of content will resonate?
You might face the same challenges on any platform. Whether it’s Facebook, Instagram or even Google Ads, there are leads to attract and revenue to be made across the Web. A full-scale digital marketing agency can help you pinpoint your best opportunities, build a strategy to maximize the value of those platforms, and create deliverables designed to drive traffic to your business. We can help you generate a solid ROI from paid search, paid social, and SMS marketing – even if you’ve never delved into these areas before.
Your Conversions Numbers Are Weak
Even if you’ve been doing a good job driving leads from social media or the search engine results pages (SERPs) to your website, you may find your revenue is suffering. If you’re driving people to your website or gathering emails for marketing campaigns only to watch those leads fizzle, it might be worth it to get some expert help.
Sandhill Digital has the tools and knowledge to optimize the user experience on your website to increase conversions and revenue. Our experts can pinpoint exactly where you are losing consumers and find intuitive or technology-driven solutions. We can craft email campaigns optimized for sales. And we will track results every step of the way so we can constantly work to improve your results.
Your Marketing Strategy Is Like Throwing Spaghetti at the Wall
You’ve heard the phrase, “Throwing spaghetti against the wall to see what sticks.” Not only is it messy – it’s a waste of food. Crafting a digital marketing campaign in the same way, without a solid strategy behind it, is, similarly, a waste of time and money for your business.
With decades of insight, Sandhill Digital understands the importance of a well-crafted digital marketing strategy. Members of our team have worked with top Fortune 500 brands and recognizable e-commerce sites. We know how to create and execute that strategy, relying on advanced analytics to reveal the most effective tactics for your audience. We can streamline your strategy to target the most effective platforms with the right content at the right time. You’ll understand the reasoning behind every move we make – and you’ll see the results with an increased return on your marketing investment.
You Can’t See the Forest for the Trees
Sometimes, business owners and even chief marketing officers get too “in the weeds” to spot larger trends that could help their business. You might be so immersed in the day-to-day, just trying to stay on top of timelines, that you’re missing opportunities for expansion.
Having an outsourced digital marketing agency that’s on top of the latest trends and technology can save your company time and money as you delve into new marketing outlets and try new tactics. You may think you should continue marketing the way you always have been because it is working. But how much more revenue could you generate if you try something new – with guidance from experts who have seen it work?
Your In-House Marketing Team Is Missing Deadlines or Facing Burn-out
You probably started 2022 with the best of intentions for your digital marketing strategy. You were going place effective Facebook ads, ramp up your search engine marketing (SEM) efforts, and send drip campaigns via email to follow up on leads and stay front-of-mind. Then reality sunk in.
Now you’re scrambling to get an email together to promote your Valentine’s Day sale, your creative team is working long hours, and you’re just hoping you can avoid employee burn-out with perks like free pizza.
You know what your team really wants? A competent, outsourced team that can help lighten their workload.
You’re Ready to Scale but You Don’t Have the Personnel Resources
Whatever size business you run, if you’re a company owner and are wasting your time trying to place Facebook ads or determine the best keywords for SEM and Google Ads, it could be time to make a change. Certainly, no one knows your business better than you do. And maybe you even enjoy some of the creative elements of marketing.
But marketing pros that work with digital agencies can be more efficient and more effective. Expert internet marketers employed by top agencies like Sandhill Digital understand how to:
- Deploy keywords effectively to drive traffic to landing pages in SEM campaigns
- Translate consumer avatars or buyer personas into paid social concepts that resonate with your audience
- Repurpose content for multiple platforms to save time while delivering a consistent message that is always on-brand
Whether you’re working with a small marketing team – or no team at all – an outsourced digital agency can take the burden off in-house resources, often at a fraction of the cost of finding and hiring employees.
Sandhill Digital is ready and waiting to help you craft an effective digital marketing strategy and then take the plan from concept to deliverables.