Last Updated on February 28, 2025 by Damien Hurwitz
Text messages have a staggering 98% open rate, compared to around 20% for emails. That means if you’re not using SMS marketing, you’re leaving money on the table. But sending a text isn’t enough—your message needs to be concise, compelling, and perfectly timed.
Unlike emails that can sit unread for days, text messages are typically opened within minutes. The speed and immediacy of SMS marketing make it one of the most effective ways to engage customers. Whether you’re promoting a flash sale, sending a booking reminder, or following up on a cart abandonment, an SMS ensures your message gets seen.
Key Elements of High-Converting SMS Marketing Messages
Writing effective SMS marketing messages isn’t about stuffing them with flashy words. It’s about clarity, brevity, and action. Here’s what makes an SMS message successful:
- Clear Purpose: Every message should have one goal—whether it’s promoting a sale, sending a reminder, or driving engagement.
- Urgency: Time-sensitive language like “Today only!” or “Limited spots available” increases conversions.
- Personalization: Using the recipient’s name or past purchase behavior makes your message feel tailored.
- Short and Direct: You have about 160 characters. Every word counts.
- Strong Call to Action (CTA): Tell your audience exactly what to do next: “Click here,” “Show this text,” or “Reply YES.”
- Compliance: Always follow SMS marketing laws, such as obtaining consent and including opt-out options.
Examples of SMS Marketing Messages That You Can Steal
Not sure what to send? Here are some real-world SMS message examples that drive engagement and conversions.
1. Promotional Offer
“Flash Sale! 🚀 30% off all items today only. Use code FLASH30 at checkout. Shop now: [link]”
Why it works: It’s urgent, includes a discount, and has a clear action.
2. Appointment Reminder
“Hi [Name], your appointment with [Business Name] is tomorrow at 2 PM. Reply YES to confirm or call [phone number] to reschedule.”
Why it works: It’s personal, clear, and makes it easy for the recipient to take action.
3. Abandoned Cart Recovery
“Hey [Name], you left something in your cart! Complete your order now and get 10% off. Use code CART10: [link]”
Why it works: It taps into urgency and offers an incentive.
4. Customer Loyalty Reward
“You’ve earned a free coffee! ☕ Show this text at checkout for your reward. Thanks for being a loyal customer!”
Why it works: It reinforces customer loyalty and encourages future purchases.
5. Event Reminder
“Reminder: Your event, [Event Name], is happening tomorrow at 6 PM. Check-in with this message for quick entry!”
Why it works: It keeps attendees engaged and makes check-ins seamless.
Common SMS Copywriting Mistakes (And How to Fix Them)
Many businesses get SMS marketing wrong. Here are some pitfalls to avoid:
- Too long: If your text requires scrolling, it’s too much. Trim it down.
- No CTA: Don’t leave your audience guessing. Tell them what to do next and link to that target action’s location.
- Sending at the wrong time: Avoid early mornings or late nights. Mid-day texts work best.
- Too many messages: Over-texting annoys customers. Keep it strategic.
- Ignoring Compliance: Always provide an opt-out option (e.g., “Reply STOP to unsubscribe”).
Final Thoughts
SMS marketing messages are of the most powerful tools at your disposal. When done right, they can drive sales, build loyalty, and keep your audience engaged. Use these SMS message examples and copywriting tips to craft messages that convert.
If you’d like help growing your business via SMS marketing, contact us today for a free strategy consultation.